Client Management
What to include in a client booking confirmation
A confirmation is the one message every client reads. The seven things it should contain, in the order they matter.
By Sulit Suites. Published .
The confirmation is the only message you can be sure a client reads. It sets the expectation for the whole booking and quietly prevents most of the questions you would otherwise answer one by one.
In this order
- What, when and where. Service, duration, date and time with the time zone, and the address or meeting link.
- Who. Your business name and how to reach you.
- Money. What was paid, what is still owed, and how it will be collected.
- A link to the booking. Somewhere the client can see its current state and find the details again.
- How to change it. One line on rescheduling or cancelling, and the notice you need.
- Your terms. The cancellation policy, repeated from the booking page.
- What to bring or expect. Parking, what to wear, what to have ready, how long to allow.
Tone
Warm, short, specific. A confirmation is not a contract and should not read like one; it is the start of the appointment. The policy line can be plain without being cold.
What to leave out
Marketing, requests for reviews, and anything that makes the essentials harder to find. Those have their place; it is after the booking, not in the confirmation.